Problem 8: Visually Enhanced Quotation

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Project. Visually Enhanced Quotation

Purpose. To demonstrate how a simple quotation, song, or poem can be typographically enhanced.

Assignment. Select a favorite quotation, song or poem and find a way to express the sentiment typographically. The use of photographs or illustrations is optional. Choose your quotation carefully. The results of this project will be judge not only by your design, but also on the quotation you have chosen. I also want to see at least ten thumbnail  sketches showing me your thought process.

Format. 10 X 10 inches (25 X 25 centimeters)

Checklist.

Due. Aug. 31

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Problem 7: Expressive Words

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Project. Expressive Words
Purpose. To typographically enhance the meaning of a word while exploring the computer’s typesetting potential.
Assignment. Select five words and explore their expressive quality by manipulating the letter forms. To achieve the desired effect, avoid simply repeating the words or creating an illustration from the letter forms. The best solutions not only enhance the word’s meaning but are clever and aesthetically pleasing. Sometimes an unexpected effect can be achieved when the typographic solution contradicts the meaning of the word, setting “big” with small type, for example.
Format. 10 X 10 inches, 5 pages
Due. .pdf and printouts Thursday August 19, 2010
Examples.

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Problem 6: Paragraph Indications

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Project. Paragraph Indications

Purpose. To demonstrate a wide variety of ways to indicate paragraphs and to show how they affect the look and readability of the setting.

Assignment. Using the series of paragraphs, create five (5) variations that treat the delineation between paragraphs differently. Create alternate ways of indicating new paragraphs, ranging from conservative, to outrageous. (In the last case readability is not a criterion.) Study the results, weighing the trade-off between the traditional approaches and those that are more exploratory, and notice how the various solutions affect readability.

Format. 10 X 10 inches (25 X 25 centimeters)

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Problem 5: Advertising a Typeface

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ROUGH DRAFT DUE in .jpeg format: THURS. AUGUST 6
FINAL DUE printed and mounted: TUES. AUGUST 10


a finished example

Use one of the following typefaces to create an advertisement for a font family:

Baskerville
Didot
Minion Pro
Adobe Garamond Pro
Adobe Caslon Pro
Helvetica
Helvetica Neue
Warnock Pro
Georgia
Myriad Pro
Times New Roman
Verdana
Rockwell

Your poster will be 11″ x 17″ and must include the following text:

  • the name of the typeface
  • the website address: face-it.com
  • the name of the type foundry: The Face
  • some text relating to the typeface: i.e. its history, its uses, etc…

You should play with creating contrast with value (i.e. lights and darks), size, font weight, position, etc. Your poster must be printed on 11″ x 17″ paper and mounted with a 1.5 inch black border. We will be displaying these outside the classroom, so make them good.

Rules/Guidelines:

  • You may only use type–no pictures!
  • You may only use one font family! (i.e. Baskerville, Garamond, etc.)
  • You may only use two colors (black and another color; white can be used as well, since in print design white is the absence of ink on a page), although you can use transparency and shades of a color
  • You can do anything you want with the type, but make sure you are advertising your typeface!
  • Make it cool!

Some Inspiration For You:

















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Problem 4: Type Arrangements

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Purpose
To introduce the most common ways of arranging type on a page and to understand how that decision affects typographic communication.

Assignment
Using the specifications below, set the descriptive copy for the five classic typefaces. (found at this link: http://www.designingwithtype.com/5/fiveclassic.php?whatImage=3 )

Begin by setting all type with normal letterspacing and wordspacing (tracking). Print out the results and examine them carefully for both esthetics and readability; you will want both.

Use the following specifications:

Justified
11/15 Garamond x 13 picas

Flush left, ragged right
11/13 Baskerville x 20 picas

Flush right, ragged left
12/16 Bodoni x 18 picas

Centered
10/16 Century Expanded x 24 picas

Random
Helvetica set in any text size and leading, but the arrangement must be random, that is not justified; flush left, ragged right; flush right, ragged left; or centered.

Format: each typeface should be set on its own 8.5″ x 11″ sheet of paper.

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Problem 3: Five Classic Typefaces

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Purpose: To introduce the five classic typefaces—Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica—while encouraging perfection of basic computer skills. This project offers an opportunity to experiment with letterspacing, wordspacing, linespacing, and to learn how these choices affect readability.

Assignment: Using the appropriate copy for each of the typefaces, set the type following the specifications below. Printing out the results will allow you to better judge the settings than viewing them on the monitor.

Display type for each of the five typefaces. Set the display type in 72-point, solid, U/Ic (uppercase and lowercase), and all caps. Type set in all caps will generally require adjustments in letterspacing to achieve even spacing throughout.

Text type for each of the five typefaces. Set all text type 11-point x 20 picas, justified. Start by setting the type solid (11/11) and continue adding additional linespacing (leading) in 1 point increments (11/12, 11/13, etc.) Compare the results for readability and color. Select the setting you deem best and experiment with different amounts of letterspacing and wordspacing (tracking). Study the results and begin to form practical and esthetic judgments. Next, continue the investigation by varying the measure to see how the line length affects the color, readability, hyphenation, etc.

Set name. To help you better understand the individual personalities of the five typefaces, set your name in both all caps and uppercase and lowercase. Study the results and decide which reflects your personality.

I want to see printouts of your process here, not just the finished product, so show me what sort of experimentation you’ve done. Show me your process!
Due: Tuesday July 28, 2010

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Problem 2: Type Self-Portrait

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Project. Illustrate a Type “Face”

Purpose. To create a portrait using only type as the medium. I also want you to explore using type to create contrast and to use type without distorting it at all to make a beautiful image.

Assignment. The portrait (remember, this should be a head shot) can be a frontal, profile, or 3-quarter view. The face should be recognizable and therefore must be that of a famous individual. Include a quotation from the person to incorporate into your composition. Use two of the following typefaces for your design, one sans serif and one serif:

  • Helvetica
  • Adobe Garamond Pro or Garamond
  • Adobe Caslon or Caslon
  • Futura
  • Adobe Jenson Pro
  • Adobe Warnock Pro
  • Helvetica Neue
  • Gill Sans
  • Bodoni
  • Baskerville
  • Didot
  • Myriad Pro
  • Minion Pro

Use type in different point sizes, styles (regular, italic, U&lc, small caps), weights (light, roman, bold), and widths (extended, condensed) within the font family. Do not distort any type, but rotation/flop is allowed. Type and graphic shapes only; no additional illustrations or photographs allowed.

Portrait should be black, white, and one spot color with screen tints (that means you can use gray, as well as transparency).

Format. 11 X 17 inches (28 X 42 cm). Vertical or horizontal format.
Or 11-inch square format (28 X 28 cm).

Due. Tuesday July 20; pdf emailed to me BEFORE CLASS BEGINS. I’ll be looking at the time stamp for these.

The examples below are to get your brain going but do not follow the instructions of the assignment.





















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Syllabus

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Here’s the class syllabus. Click on the .jpegs above or download your own .pdf copy here.

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